Founder · Experience

Jeetesh Khodiyara

Turning complex technology and fragmented organisations into products and platforms that create measurable value.

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Technical depth. Product judgement. Commercial focus.

Jeetesh brings more than 20 years’ experience connecting technical decisions to commercial outcomes—from hands-on development to product leadership and building new ventures.

His experience spans product leadership, AI, banking, payments, regulated software, travel, media and founder-led businesses—from reaching millions of customers inside global organisations to building new ventures from the ground up.

His experience includes more than eight years working with AI, machine learning and statistical analysis in banking and highly regulated environments, beginning well before LLMs became widely available to the public. That history informs a practical, evidence-led view of where AI can create value.

Career history

The work behind the experience.

Selected chapters of Jeetesh’s career, with the context and results together.

Enterprise software

Growth without equivalent operating cost

Unified product, commercial and technology strategy around a reusable enterprise platform. Active users doubled from 6 million to 12 million and revenue-share ARR doubled from £3.6 million to £7.2 million while operating costs remained flat. Enterprise time to revenue fell from five months to five days.

Banking & AI

From repeated attempts to international reuse

Created and productised an AI and machine-learning platform for personal financial management at HSBC. The work identified the underlying data problem behind four earlier attempts, helped reduce calls about unrecognised transactions by more than 50%, and expanded across first direct, HSBC UK, Hong Kong, Mexico and Singapore, with a potential customer reach of 38.1 million.

Platforms & APIs

Shared foundations across complex organisations

Developed integration strategies and reusable capabilities spanning global banking, lending, trade finance, payments, flights, accommodation and loyalty—including work across British Airways, Iberia, Vueling, Aer Lingus and IAG Loyalty.

Media & ventures

Building new propositions from the ground up

Launched a UK subscription video service, helped build digital video capabilities for organisations including Sky Sports, Samsung, LG, HTC and KDDI, and delivered the technology behind a platform for trading shares in buy-to-let properties.

Working principle

“The technology matters. But the real test is whether the business works better—and whether the people running it are left more capable.”

That means making trade-offs explicit, building only the capability the work needs, giving people ownership and measuring what changes after launch.

A useful first conversation

Bring the constraint, not a technology brief.

Tell us where you want to focus your time and what is getting in the way. We can explore whether there is a worthwhile opportunity to help.

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